We have been doing SEO (Search Engine Optimization) for select clients for quite a few years. It is our practice to integrate SEO friendly elements in every site we build. One of these elements is Analytics. An because of their shear size and market power Google Analytics.
Having a website without having it connected to some analytical tracking platform is like driving a car without a speedometer and an odometer. Who is visiting your site? Where are they visiting from? What pages are they looking at and for how long? What is my bounce rate? Why does that matter? These and more questions can be answered in a matter of seconds on many analytical platforms.
Google Analytics is the Titan which many people with Gmail and Google Apps for business accounts have easy access to. As a result, many platforms like WordPress, Big Commerce, Mobirise, Drupal and other CMS have built in ways to incorporate Google Analytics into their sites. On the other side of the coin, many view Google as Big Brother and do not want to facilitate their tracking capabilities. If this is you, we have listed some of the many alternatives to Google Analytics.
Hopefully, you will add one to your portfolio and get to know your customers and potential customers much more.
Here are some of the many alternatives to Google Analytics:
- mispanel – https://mixpanel.com/
- Matomo – https://matomo.org/
- Woopra – https://www.woopra.com/
- Plausible – https://plausible.io/
- Fathom – https://usefathom.com/
- statcounter – https://statcounter.com/
- clicky – https://clicky.com/
- FoxMetrics – https://www.foxmetrics.com/